A Canadian lifestyle brand born out of a custom auto shop gives away wrapped, full-size trucks, and sells the entries through packs, memberships and multipliers. The giveaway isn't the marketing. It's the product.
cerberuscollective.comCerberus Collective is a Canadian lifestyle brand built on giveaways. It grew out of Cerberus Autostyling, a custom auto shop known for builds, restorations, wraps, paint protection film, and custom paint. The name Cerberus comes from the shop's three founding owners. The "Collective" came later, when they set out to sell their own apparel alongside other brands people would actually want to wear.
The founders had watched giveaway brands take off across the United States. Plenty of Canadians were entering those contests, but almost none were winning. Cerberus Collective was the answer: a way to give back to Canadians and put a spotlight on the auto shop that started it all.
Today the brand is on its seventh giveaway (#CCG7), with a track record of full-size truck wins and cash on top.
The idea was a spin-off from the auto shop, not a departure from it. Cerberus Autostyling had the audience and the credibility. The Collective gave that audience something to buy and a reason to keep coming back. The model was simple from day one: any purchase enters you to win.
That model only works if the mechanics are airtight. Entrants are spending money against a prize worth six figures, so they need to trust that entries are counted fairly and the draw is clean. Giveaway Ninja gave the team the transparency to earn that trust, plus the flexibility to build offers and entry multipliers without wrestling with the technical side.
“Our last year has had considerable growth, mostly in the last 3-6 months. Giveaway Ninja has been a big part of that by helping bring transparency to entries and helping create offers & multipliers. With all the widgets & customizations that are possible on the front end, and how simple the backend is to navigate, we've been able to turn up the dial on offers / multipliers / bundles etc.”
Luke Shaw, Director at Cerberus CollectiveCerberus runs a pure shop-to-win model. Nearly every product on the store carries an entry value instead of a conventional price: a hoodie is worth 6,750 entries, a tee 2,750, a tank 2,450. Customers aren't buying merch and hoping for a coupon. They're buying their way into the giveaway, and getting the apparel as part of the deal.
On top of that sits a full ladder of ways to enter and multiply.
Quick Entry packs from $29 (725 entries) up to $1,499 (110,000 entries), for buyers who want to skip straight to the entries.
Recurring memberships from $19 to $249 per month that auto-enter members into every giveaway, so nobody misses a deadline.
Bundles and multipliers (2x events, seasonal packs, mystery bundles) that stack the odds and lift average order value.
Those paid entry packs are powered by AOV Booster, Giveaway Ninja's digital product for selling entries. It's the AOV Booster idea taken to its fullest: the giveaway isn't a marketing cost, it's the product. Every layer, from a $29 quick entry pack to a $249 membership, is a paid entry mechanic that turns a contest into recurring revenue.
The brand's strongest growth has come in the last three to six months, and the founder credits Giveaway Ninja as a big part of it. Two things drove the change: transparency and control.
Transparency gave both the team and their customers confidence that entries were counted correctly and the giveaways were run properly. For a brand asking people to spend against a six-figure prize, that trust is the whole game.
Control let the team move fast. Because the backend is simple and the front-end widgets are flexible, they could keep turning up the dial on offers, multipliers, and bundles without a developer in the loop, and adjust campaign by campaign.
“The Giveaway Ninja team has been instrumental in helping us set up new features and make sure our widgets and giveaways are configured properly. I love that they include customers in the process of launching and evaluating new features.”
Luke Shaw, Director at Cerberus CollectiveCerberus didn't pick a generic prize. They give away wrapped, full-size trucks, the exact thing their vehicle-obsessed, auto-shop-born audience actually wants. A Duramax filters in the right buyer and filters out the free-stuff crowd, the same way a well-chosen prize always does.
The deeper lesson is structural. When every purchase is an entry and the prize is something your audience genuinely covets, the giveaway stops being a promotion and becomes the business model. Cerberus built a brand on that idea, and Giveaway Ninja gave them the transparency and the tools to run it.
Built with Giveaway Ninja.
GET STARTED
GET STARTED