Product Pricing Case Studies
Beauty

Giveaways for beauty and skincare brands on Shopify

Beauty shoppers love to try, share and stock up. A giveaway that rewards every order, every routine bundle and every shared photo turns launches into revenue instead of likes.

The challenge

Why "like, comment and tag" does not work for beauty brands

Launches fizzle after day one

A new SKU gets a spike from email and social, then disappears into the catalog.

Single-product carts

Customers buy one serum when the routine needs three products. AOV stays flat.

UGC is hard to collect

You need before-and-after photos and reviews, but asking nicely rarely works.

Prizes that pull the right crowd

  • The complete routine, a full year of refills
  • A beauty device from your catalog
  • A skin consultation plus a curated set
  • Limited-edition launch box

Best moments to run it

  • New product or shade launch
  • Seasonal switch (summer SPF, winter repair)
  • Restock of a sold-out hero product
  • BFCM and holiday gift sets
FAQ

Beauty giveaways, answered

Can entrants upload photos as an entry?

Yes. The social gallery entry action lets entrants upload a photo (or a video link), rewards them with entries and shows the gallery on the campaign page with public voting. See the social gallery guide.

Do entrants flow into Klaviyo?

Yes. Every entrant, with the entries they earned and the actions they completed, is pushed to Klaviyo (or Mailchimp, Omnisend, ActiveCampaign, Campaign Monitor) so you can run post-giveaway flows.

Can I reward one shade or size only?

Yes. Product and variant rules let you attach extra entries to a specific variant, a product or a whole collection, for a limited period if you want.

Plan your beauty giveaway with us

Install the app for free, or book a call and walk away with entry rules, a prize and a launch date.

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