Giveaways for beauty and skincare brands on Shopify

Install a giveaway app like Giveaway Ninja, pick a prize, and set your entry rules. In Giveaway Ninja every rule reads the real Shopify order, so every product or bundle earns entries automatically. Keep one free entry method (email sign-up, follow or referral) so anyone can enter, add purchase entries on top, set a start and end date, and the app draws a random winner when the campaign closes. See how to launch your first giveaway.

Run it around a moment you're already promoting: a new shade or product launch, a seasonal collection (holiday sets, summer SPF, Valentine's), a restock of a sold-out hero product, or a milestone like a brand anniversary. Launches are the strongest fit, a giveaway turns the drop into a reason to buy now instead of waiting, and the entries a customer earns give them a stake in coming back. Many brands also run a standing monthly giveaway so there's always a live reason to shop the collection.

The formats that work most often are a full-routine or gift-set bundle as the prize, a hero-product giveaway tied to a launch or restock, a user-generated-content campaign where entrants upload a photo or "get ready with me" video and the community votes, a refer-a-friend giveaway that rewards customers for bringing in friends, and a subscriber-only prize that rewards your existing list. UGC and photo-based campaigns are especially strong in beauty, since the entries double as social proof and content you can reuse.

Yes. The social gallery entry action lets entrants upload a photo or video link, rewards them with entries, and displays the gallery on your campaign page with public voting. It turns a beauty giveaway into a stream of user-generated content (before-and-afters, swatches, routines) that you can reshare on social and product pages long after the campaign ends. See the social gallery guide.

Yes. Every entrant is pushed to Klaviyo (or Mailchimp, Omnisend, ActiveCampaign or Campaign Monitor) along with the entries they earned and the actions they completed, so you can run post-giveaway flows. Because you know who bought and who only entered for free, you can segment the two and send a different follow-up to each: a thank-you-and-reorder flow for buyers, a first-purchase offer for the rest.

Yes. Product and variant rules on Giveaway Ninja let you attach extra entries to a specific variant, a single product or a whole collection, for a limited window if you want. That makes a giveaway a precise merchandising tool: push the shade you're overstocked on, drive trial of a new SKU, or move a full collection, by making those items worth the most entries.