How do I email customers when they earn giveaway entries?
Quick answer
In Klaviyo, build a new flow triggered by the "Giveaway Ninja Order Entries" metric. Add an email with Smart Sending switched off and paste in the HTML template from this guide. Set the flow live, then send a test event from your Make a Purchase action to check it arrives.
It's easy to send "You earned X points" emails with Klaviyo.
Before you start, connect Giveaway Ninja to Klaviyo and turn on the Klaviyo event in your Make a Purchase action.
Create a new flow
Click Flows > Create: https://www.klaviyo.com/flows/create
Click "Build your Own" and set the name (for example, "You earned X Points - BFCM Giveaway").
Select your trigger
In the left pane, click "Your metrics" > API and select the event. The default name is "Giveaway Ninja Order Entries", and you can rename it in the Make a Purchase action.
Configure the email
Now create, edit and save the email you want to send.
From the left pane, drag "Email" under the trigger.
Important: SWITCH OFF Smart Sending. You want these notifications to send every time, and you don't want Klaviyo holding any back.
Click "EDIT".
Click HTML.
Enter this template (you can then adjust it to your needs):
<!--[if mso]>
<noscript>
<xml>
<o:OfficeDocumentSettings>
<o:PixelsPerInch>96</o:PixelsPerInch>
</o:OfficeDocumentSettings>
</xml>
</noscript>
<![endif]-->
<table style="background-color: #fafafa; width: 100%; margin: 0; padding: 0;" role="presentation" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="padding: 40px 20px;" align="center">
<table style="max-width: 600px; width: 100%; background-color: #ffffff; border-radius: 8px; box-shadow: 0 1px 3px rgba(0,0,0,0.05);" role="presentation" border="0" width="600" cellspacing="0" cellpadding="0"><!-- Header -->
<tbody>
<tr>
<td style="padding: 30px 20px; background: linear-gradient(135deg, #e0e0e0 0%, #f5f5f5 100%); border-radius: 8px 8px 0 0;" align="center">
<h1 style="margin: 0; color: #4a4a4a; font-size: 26px; font-weight: bold; text-align: center; line-height: 1.2;">🎉 Points Earned!</h1>
</td>
</tr>
<!-- Main Content -->
<tr>
<td style="padding: 30px 20px;"><!-- Thank You Message -->
<p style="margin: 0 0 15px 0; font-size: 16px; line-height: 24px; color: #4a4a4a;">Hi {{ first_name|default:'there' }},</p>
<p style="margin: 0 0 25px 0; font-size: 16px; line-height: 24px; color: #4a4a4a;">Thank you for your order <strong>#{{ event.OrderId }}</strong>! We're excited to let you know that you've earned points towards our giveaway.</p>
<!-- Points Summary Box -->
<table style="background-color: #fafafa; border-radius: 8px; margin-bottom: 25px; border: 1px solid #ececec; width: 100%;" role="presentation" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="padding: 20px; text-align: center;">
<div style="margin-bottom: 20px;">
<p style="margin: 0 0 8px 0; font-size: 13px; color: #8a8a8a; text-transform: uppercase; letter-spacing: 0.5px;">Points Earned</p>
<p style="margin: 0; font-size: 32px; font-weight: bold; color: #6a6a6a; line-height: 1;">+{{ event.PointsEarned }}</p>
</div>
<hr style="border: none; border-top: 1px solid #ececec; margin: 20px auto; max-width: 80%;">
<div>
<p style="margin: 0 0 5px 0; font-size: 13px; color: #8a8a8a;">Your Total Points</p>
<p style="margin: 0; font-size: 22px; font-weight: 600; color: #4a4a4a; line-height: 1;">{{ event.TotalPoints }}</p>
</div>
</td>
</tr>
</tbody>
</table>
<!-- Referral Section -->
<table style="background: linear-gradient(135deg, #fafafa 0%, #f7f7f7 100%); border-radius: 8px; margin-bottom: 25px; border: 1px solid #e8e8e8; width: 100%;" role="presentation" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="padding: 20px;">
<h2 style="margin: 0 0 12px 0; font-size: 18px; color: #4a4a4a; text-align: center; line-height: 1.2;">🚀 Earn Even More Points!</h2>
<p style="margin: 0 0 15px 0; font-size: 14px; line-height: 20px; color: #6a6a6a; text-align: center;">Earn more entries by inviting your friends with your personal referral URL:</p>
<!-- Referral URL Box -->
<table style="background-color: #ffffff; border: 2px dashed #c8c8c8; border-radius: 6px; width: 100%;" role="presentation" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="padding: 12px 10px;">
<p style="margin: 0; font-size: 13px; color: #6a6a6a; text-align: center; font-weight: 600; word-break: break-all; line-height: 1.4;">{% if event.ReferralId %} https://demo.myshopify.com/pages/giveaway?njref={{ event.ReferralId }} {% else %} https://demo.myshopify.com/pages/giveaway {% endif %}</p>
</td>
</tr>
</tbody>
</table>
<p style="margin: 12px 0 0 0; font-size: 12px; color: #8a8a8a; text-align: center; font-style: italic;">Share this link and earn bonus points when your friends participate!</p>
</td>
</tr>
</tbody>
</table>
<!-- CTA Button -->
<table style="margin: 25px auto;" role="presentation" border="0" cellspacing="0" cellpadding="0" align="center">
<tbody>
<tr>
<td style="border-radius: 6px; background: linear-gradient(135deg, #9a9a9a 0%, #b8b8b8 100%); text-align: center;"><a href="{% if event.ReferralId %}https://demo.myshopify.com/pages/giveaway?njref={{ event.ReferralId }}{% else %}https://demo.myshopify.com/pages/giveaway{% endif %}" style="display: inline-block; padding: 12px 28px; font-size: 15px; color: #ffffff; text-decoration: none; border-radius: 6px; font-weight: 600; line-height: 1.2;">Invite Your Friends</a></td>
</tr>
</tbody>
</table>
<!-- Additional Info -->
<p style="margin: 25px 0 0 0; font-size: 14px; line-height: 20px; color: #7a7a7a; text-align: center;">Keep shopping and earning points for more chances to win! The more points you collect, the better your odds.</p>
<!-- Points Breakdown Rules --> {% if event.OrderPointsBreakdown %}
<table style="margin-top: 25px; background-color: #fafafa; border-radius: 8px; border: 1px solid #ececec; width: 100%;" role="presentation" border="0" width="100%" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="padding: 20px;">
<h3 style="margin: 0 0 12px 0; font-size: 15px; color: #4a4a4a; text-align: center;">📋 How You Earned Your Points</h3>
<ul style="margin: 0; padding: 0 0 0 20px; font-size: 13px; line-height: 22px; color: #6a6a6a;">{% for rule in event.OrderPointsBreakdown %}
<li style="margin-bottom: 6px;">{{ rule }}</li>
{% endfor %}</ul>
</td>
</tr>
</tbody>
</table>
{% endif %}</td>
</tr>
<!-- Footer -->
<tr>
<td style="padding: 25px 20px; background-color: #fafafa; border-radius: 0 0 8px 8px;">
<p style="margin: 0 0 8px 0; font-size: 11px; color: #a8a8a8; text-align: center; line-height: 1.4;">Order ID: {{ event.OrderId }} | Order Amount: ${{ event.OrderAmount }}</p>
<p style="margin: 0; font-size: 11px; color: #a8a8a8; text-align: center; line-height: 1.4;">Good luck in the giveaway!</p>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>Replace https://demo.myshopify.com/pages/giveaway with your own giveaway page in both places it appears in the template. Don't have one yet? See how to embed a giveaway on a Shopify landing page.
Take a minute to look through the template and the merge fields Giveaway Ninja sends to Klaviyo.
For the subject, use this template:
🎉 You earned {{ event.PointsEarned }} point{% if event.PointsEarned != 1 %}s{% endif %}!Save and click "DONE".
Now set the flow LIVE.
Test it!
Edit your giveaway, click Entry Actions, edit the "Make a Purchase" action and scroll to the bottom.
Click "TEST EVENT", enter a test email (one that's a subscriber in Klaviyo) and click "Send Test Event". You should receive a test email from Klaviyo.
Troubleshooting
If no emails arrive, check the Metrics tab and make sure Klaviyo received the event. Klaviyo only shows an event's fields after it receives one, so send the test event first.
People also ask
Which merge fields can I use in the email?
event.PointsEarned, event.TotalPoints, event.OrderId, event.OrderAmount, event.ReferralId and event.OrderPointsBreakdown. See how purchase-based giveaway entries work for how points are calculated.
Why should I switch off Smart Sending?
Smart Sending skips people who got an email recently. These are order notifications, so every one should send. See how to connect Giveaway Ninja to Klaviyo.
I didn't get the test email. What should I check?
Make sure the flow is live, the test address is a Klaviyo subscriber and the event appears under Metrics. See how Giveaway Ninja tracks sales from a giveaway.
Can customers check their entries on my store too?
Yes, on a purchase entries page. See how to let customers see their giveaway entries.
Still stuck?
Our support team is available 24/7 and always replies. Send us a message and we'll help you sort it out.