Product Pricing Case Studies
Non-Purchase Entry Actions

How do I give every entrant a free entry for signing up?

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Quick answer

Add the Sign-up bonus entries action from the Boost On-site Engagement group and set its value. Everyone who signs up through the giveaway form gets those entries automatically, with no extra step. It guarantees every entrant a chance to win, and gives you the free way to enter that many countries require when a giveaway also rewards purchases.

The sign-up bonus gives every new entrant entries just for joining your giveaway. It needs no button and no extra step: the entries are there the moment someone signs up. It sounds small, but it decides who can win and whether your giveaway has a real free way to enter.

How do sign-up bonus entries work?

  • When someone submits the giveaway sign-up form, they get the action's entries straight away.
  • The widget shows the action as done, with its title and the number of entries, so entrants start with visible progress.
  • Only the sign-up form triggers it. Customers added by Auto Sign-up when they buy earn their purchase entries instead.
  • Add it once: if a giveaway has two, only the first one counts.

How do I add a sign-up bonus?

  1. Edit your giveaway, open the ENTRY ACTIONS tab and click Sign-up bonus entries in the Boost On-site Engagement group.
  2. Write a Title that welcomes people, such as "Welcome! Here's your first entry."
  3. Set the Value: how many entries each new entrant gets. The default is 1.
  4. Click the small SAVE button, then save the giveaway.

The action has no description or button, and it can't be mandatory or repeated daily: it happens once, at sign-up.

Why does every entrant need at least one entry?

Winners are drawn only from entrants with at least one entry. Without a sign-up bonus, someone who joins but skips every action has 0 entries and can never win, even though they entered. That's confusing for them, and it undercuts any "free to enter" promise you make.

With a bonus of 1, everyone who signs up is in the draw, and each extra action adds more chances on top.

How does the sign-up bonus help with no-purchase-necessary rules?

When a giveaway rewards purchases, many countries require a free way to enter. In the US it's known as the "no purchase necessary" rule. The Make a Purchase action's default text already says NO PURCHASE REQUIRED to join the giveaway, and the sign-up bonus is what backs that up: anyone can get an entry without buying anything.

To make the free route clear:

  • State it in your official rules, for example: "No purchase necessary. Every entrant receives 1 entry for signing up." The free giveaway rules generator writes this clause for you.
  • Keep it visible: the bonus shows in the widget as soon as someone joins.
  • Check the rules for every country you run the giveaway in. The no-purchase-necessary guide explains them in plain English. This isn't legal advice.

How can a sign-up bonus help my brand?

  • More sign-ups. "Enter and get your first entry" is an instant reward, and people who start with progress are more likely to finish the next action.
  • An entry ladder. Give 1 entry for signing up, 2 for a follow, 5 for each friend referred and entries per dollar spent. Entrants see a clear path up, from free to your most valuable actions.
  • A two-sided referral. Friends invited through refer-a-friend get the bonus too, so entrants can promise them a free entry when they share.
  • Trust. A visible free entry tells shoppers the giveaway is fair, not a disguised sale.

People also ask

Do customers added by Auto Sign-up get the bonus?

No. The bonus is added when someone signs up through the giveaway form. Customers added automatically when they buy earn their purchase entries instead. See how Giveaway Ninja tracks sales from a giveaway.

Can someone win with only the sign-up bonus?

Yes. Every entry is one chance in the draw, so an entrant with 1 entry can win, just less often than someone with 20. See how giveaway winners are drawn.

Is a sign-up bonus enough to meet no-purchase-necessary rules?

It gives everyone a free route to enter, which is what those rules ask for, but the details vary by country. Read the no-purchase-necessary rules in plain English and state the free route in your official rules.

Can I change the bonus while the giveaway is running?

Yes. New entrants get the new value, and people who already signed up keep the entries they received. See how to set up a giveaway on Shopify.

Still stuck?

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