How do I give giveaway entries for viewing a social post or video?
Quick answer
Add an action from the Boost Social Engagement group: View Facebook Post/Video, View Instagram Post/Video, View TikTok Post or Watch a Video. Facebook, Instagram and YouTube content plays inside the widget: videos award entries when they finish, and posts about 5 seconds after the entrant opens them. TikTok posts open in a new tab and award entries on the click.
The Boost Social Engagement actions reward entrants for watching your content. Most of it plays right inside the giveaway widget, so shoppers see your video or post without leaving your store, and you get a guaranteed audience for the content you worked hard on.
Which actions are available?
| Action | You enter | Entries are added |
|---|---|---|
| Watch a Video | YouTube video URL | When the video plays to the end |
| View Facebook Post/Video | Facebook post or video URL | Video: when it finishes playing. Post: about 5 seconds after the entrant opens it |
| View Instagram Post/Video | Instagram post or video URL | About 5 seconds after the entrant opens it |
| View TikTok Post | TikTok post URL | When the entrant clicks the button |
YouTube, Facebook and Instagram content plays inside the widget, so entrants stay on your store. View TikTok Post opens TikTok in a new tab. Facebook links that contain /videos/ play as a video and count when they finish, and any other Facebook link is shown as a post.
How do I add a post or video action?
- Edit your giveaway, open the ENTRY ACTIONS tab and click the action in the Boost Social Engagement group.
- Paste the post or video URL and write a Title that tells people what they'll see, such as "Watch how we roast our beans".
- For View TikTok Post, also write the Description and the Action button label. The embedded actions show only the title and the content.
- Set the Value, and switch on Mandatory if every entrant must see it. View TikTok Post can also repeat daily with Allow Daily.
- Click the small SAVE button, then save the giveaway.
How can post and video views help my brand?
- The ad people watch to the end. Watch a Video pays out only when the video finishes, so a 60-second product demo gets watched in full by people who are already interested.
- Educate before they buy. Show how the product works, how to pick a size or how to use it. Informed shoppers buy with more confidence.
- Give a key post a push. Embed the Instagram or Facebook post that announces the giveaway or a launch, and invite entrants to like and comment while they're there.
- Feature your creators. Embed a creator's post about your product: it rewards them with views and shows real people using it.
- Release content in drops. Add a new video each week of a long giveaway, so entrants come back to earn more and see what's new.
Tip: these actions reward the view, not a like or comment, since social networks don't share that with apps. Ask for the like in the title if you want it, and make the reward the view.
People also ask
When does Watch a Video award entries?
When the YouTube video plays to the end inside the widget. Entrants who stop watching early don't get the entries, so short videos work best. See how to set up a giveaway on Shopify.
Do entrants leave my store to view the post?
Not for Facebook, Instagram and YouTube: the post or video is embedded in the widget. View TikTok Post opens TikTok in a new tab. For a link to any other page, see how to give entries for visiting a page.
How do I reward a new video later in the giveaway?
Add a new action for the new video. Entrants who completed the old one can't earn it again, so editing its URL won't bring them back. Plan the drops with the campaign calendar.
How do I reward follows instead of views?
Use the Get More Subscribers actions. See how to give giveaway entries for following us on social media.
Still stuck?
Our support team is available 24/7 and always replies. Send us a message and we'll help you sort it out.