How do I give my Shopify VIP customers bonus giveaway entries?

VIP Bonus Entries reward the customers you already treat as special. You pick the Shopify customer tags that mark them, such as VIP or gold-member, and Giveaway Ninja gives those customers bonus entries the moment they join the giveaway, with nothing to click. It works with any tag you already use: a loyalty app's tier tags, a wholesale tag, or a tag you add by hand to your best customers.

How do VIP Bonus Entries work?

• At sign-up. When someone submits the giveaway form, Giveaway Ninja looks up their email among your Shopify customers. If the customer carries one of the tags you entered, the action's entries are added right away and the widget shows it as done.
• On every order. Each order processed by the Make a Purchase action checks the customer's tags again. An entrant who did not get the bonus yet, because they were tagged later or because they were added by Auto Sign-up, gets it with that order.
• Once per entrant. The bonus is never awarded twice, whichever path grants it.
• Everyone sees it. The action appears in the widget for every visitor, like a sign-up bonus, with its title, description and entry value. Only tagged customers receive the entries.

How do I add VIP Bonus Entries?

1. Edit your giveaway, open the ENTRY ACTIONS tab and click VIP Bonus Entries in the Boost On-site Engagement group.
2. Write a Title and a Description that tell VIPs what to do. The description is where you ask them to join with the email of their store account, for example: "Are you one of our VIP customers? Join with the email of your store account and we will add your bonus entries automatically."
3. Set the Value: how many entries a VIP gets. The default is 10.
4. Under VIP Customer Tags, enter the Shopify customer tags that identify your VIPs. Separate several tags with a comma.
5. Click the small SAVE button, then save the giveaway.

The action has no button and can't be mandatory or repeated daily. Add it once per giveaway: clicking the tile again opens the existing action.

Which customers match?

• A customer matches when they carry at least one of the tags you entered. "VIP, gold-member" matches customers tagged VIP, customers tagged gold-member, and customers tagged both.
• Matching is not case-sensitive and ignores spaces around the tag: "VIP", "vip" and "Vip" are the same tag.
• Tags must match whole: a rule for "vip" does not match a customer tagged "vip-2024".
• The lookup uses the email the entrant signed up with. It must be the email of their Shopify customer account. Guest checkouts without a customer profile can't be matched.
• If Shopify can't be reached during sign-up, the entrant still joins normally and the bonus is picked up on their next order.

Where the bonus shows, and where it doesn't

VIP entries count toward the entrant's total like any other entry, and they appear in:

• the giveaway widget, as a completed action with its entries once granted;
• the Entries page and the CSV export in your dashboard, as "VIP Bonus Entries" with the tag that matched;
• the order log, when the bonus was granted while processing an order, together with the customer tags that were read;
• the Your Purchase Entries app block, as its own "VIP Bonus" card in the customer's report, with VIP Booster lines under each order they applied to.

Rewarding VIP purchases too

The VIP Bonus is a one-time welcome. To reward VIPs on every order, add VIP Booster Entries under the Make a Purchase action: the same tags can multiply a VIP's order entries, for example 2x, or add a fixed number of entries per order, and each booster can be limited to a date range. Read how VIP Booster Entries work.

Good to know

• Pick a tag you don't mind showing. Like every entry action, the configuration travels with the giveaway data the widget downloads. Use a tag such as "VIP", not one that reveals something private about the customer.
• Returning entrants are not re-checked on login. Someone who joined before you added the action, or before they were tagged, gets the bonus on their next order rather than when they log into the widget.
• Cancelled orders keep the bonus. If an order that granted the VIP Bonus is later cancelled or edited, the order's purchase entries are rolled back but the VIP Bonus stays: the customer is still a VIP.
• Changing the value or the tags applies to future sign-ups and orders. Entrants who already received the bonus keep what they got.
• Imported orders run through the same checks, so crediting past Shopify orders also grants the bonus to tagged customers.
• Keep a free way to enter. The VIP Bonus rewards a group of customers; it does not replace the sign-up bonus that gives everyone a free entry.