How do I give giveaway entries for following us on social media?

A giveaway is the fastest way to grow a social following, and followers are the part of your audience you can reach again for free when the giveaway ends. The Get More Subscribers actions reward entrants for following your brand on the networks where your customers spend their time.

Which social follow actions are available?

Every button opens your profile in a new tab, so the entrant never loses their place in the giveaway. For Facebook, Instagram and YouTube you can also switch on Allow Daily and let entrants earn the entries again every 24 hours. The X, TikTok and Pinterest follows count once.

How do I set up a social follow action?

1. Edit your giveaway, open the ENTRY ACTIONS tab and click the network in the Get More Subscribers group.
2. Enter your profile URL. For X and TikTok, enter your handle instead, such as @yourbrand.
3. Edit the Title, Description and Action button label, for example "Follow @yourbrand".
4. For X, TikTok and Pinterest, also set the Validation text that asks for the username, such as "What's your TikTok username?", and the Confirm Button label.
5. Set the Value, and switch on Mandatory if every entrant must complete it.
6. Click the small SAVE button, then save the giveaway.

Can Giveaway Ninja verify that someone followed?

No. Social networks don't let apps check who follows an account, so these actions reward the click on the button, not the follow itself. For X, TikTok and Pinterest, the username the entrant types is saved with their entry.

That still gives you a fair process:

1. Say in your official rules that winners must follow your account and that you'll check. The free giveaway rules generator adds the clause.
2. After the draw, find the winner's username on the Entries page, in the Content / Validation column, and check it against your followers.
3. If they didn't follow, disqualify them and draw again.

How can social follows help my brand?

• An audience that outlives the giveaway. Every new follower sees your next launch for free. It's the difference between renting attention with ads and building an audience you own.
• Focus beats coverage. Pick the one or two networks your customers actually use. Six follow buttons worth 1 entry each feel like a chore, and one worth 3 feels like a deal.
• Weight the network you're growing. Give 3 entries for TikTok while it's your priority and 1 for Facebook.
• A list of real fans. The X, TikTok and Pinterest usernames entrants type are engaged people you can invite to post content, review a product or become a creator partner.
• Pair follows with content. Ask for the YouTube subscribe, then reward a full view of your latest video with Watch a Video.